Digital Marketing Specialist

Position: Digital Marketing Specialist
Location: Hybrid (New York, USA or remote)
Company: BrightWave Media

Job Summary:
We’re looking for a creative and data-driven Digital Marketing Specialist to manage and improve our online presence. You will execute campaigns, analyze performance, and drive traffic and conversions across multiple digital channels.

Responsibilities:

• Develop and implement digital marketing strategies (SEO, SEM, social media, email marketing)
• Create engaging content for web, social, and email campaigns
• Manage paid ads (Google Ads, Facebook, LinkedIn) to drive leads and sales
• Analyze campaign performance and prepare regular reports
• Collaborate with the design team to ensure consistent branding
• Stay current with digital marketing trends and best practices

Requirements:

• Bachelor’s degree in Marketing, Business, or related field
• 1–3 years of digital marketing experience
• Familiarity with Google Analytics, Google Ads, Facebook Ads Manager
• Strong analytical skills and ability to interpret data
• Excellent communication and copywriting skills